Innatify reduces administrative pressure in healthcare sector

Brussels, 16 July 2025 - Innatify, a Belgian healthtech start-up supported by Start it @KBC, is introducing a smart planning tool that aims to boost job satisfaction and significantly simplify the administration around replacing healthcare staff in hospitals. Knowing that Belgian healthcare providers spend up to 40 per cent of their time on paperwork, accounting for an annual cost of more than a billion euros, Innatify wants to help bring the sector back to its essence: time for optimal patient care.

The pressure on the healthcare sector is high. Staff shortages, burn-outs and rising costs are putting pressure on hospitals and other healthcare institutions. At the same time, healthcare providers spend up to 40 per cent of their time on administrative tasks. For nurse management, one of the major daily administrative burdens is constantly rescheduling duty rosters in case of illness, absence of healthcare staff or increased patient demand.

‘Arranging replacements is complex, especially when external care providers need to be brought in and additional billing and contract follow-up is required,’ knows Scott Russell, founder of Innatify. ‘This excessive drain on resources is not only inefficient, but also a major source of frustration and exhaustion. When I saw how much administrative work my sister - an experienced nurse - is forced to do every day, I knew things had to change. By reducing that burden, we can not only help increase space for actual care, but also retain staff by reducing burnout and increasing job satisfaction.’

Qualifications and limitations

Innatify therefore developed a platform that automatically identifies which departments need reinforcement, which caregivers are available internally and externally, and what qualifications or limitations are involved. Based on this data, the tool generates a real-time overview of the most suitable replacement candidates, providing a clear rationale for each match while optimising replacements to balance staff preferences with hospital demand. This saves head nurses considerable time and frustration, allowing them to focus on supporting their clinical teams and providing leadership, as they no longer have the administrative burden caused by Excel files, emails, and phone calls. Communication with substitutes, administrative processing and regulatory reporting requirements are also handled efficiently and largely automatically.

Australian

Innatify's innovative technology is the result of more than 700 interviews and thousands of hours of analysis in seven countries. With the support of Start it @KBC, VLAIO and vzw Europa Ziekenhuizen, the start-up aims to further tailor the platform to the needs of the sector and put it firmly on the map both at home and abroad.

‘Innatify nicely demonstrates how personal motivation and international experience can come together in an innovative Belgian solution,’ says Lode Uytterschaut, CEO at Start it @KBC. ‘As an Australian, he came to Belgium because the only MBA in Biotech and Medtech ventures offered here matched his ambitions. Scott combines his background in data analytics and global projects with a genuine commitment to the well-being of healthcare providers. This makes Innatify a valuable example of sustainable healthtech innovation that starts from the needs of the sector itself.’

At Europa Hospitals, Innatify has been used since early 2025: "This innovative, custom-developed planning tool offers a structural response to current challenges within the hospital sector, such as staff shortages and absenteeism. By making optimal use of available competences, the tool not only helps reduce the administrative burden, but also increases the well-being of our employees and reduces the use of temporary staff. The result is a more efficient organisation of care, more strategic space for managers and the guarantee that every patient receives the right care, delivered by employees with the right qualifications. A high-performance instrument that has a direct and sustainable impact on the quality and continuity of care," says Lieven Mangelschots, Director Care & Quality at Europa Ziekenhuizen.

^{About Innatify}

^{Innatify is a Belgian healthtech start-up that develops digital solutions to simplify administrative processes in the healthcare sector. The company is supported by Start it @KBC and focuses on sustainable innovations that ease the work of healthcare providers and increase the efficiency of healthcare organisations. More info at www.innatify.com.}

^{About Start it @KBC
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​Start it @KBC is a unique, equity-free accelerator programme that is committed to real impact and has mentored more than 1,800 start-ups since 2014, over 1,500 of them in Belgium. This makes it the leading player in our country and Europe and even the fifth worldwide.
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​Twice a year, a new batch of selected start-ups embarks on a one-year trajectory aimed at growth and internationalisation. The start-ups receive intensive guidance as well as access to an international network, and afterwards remain part of an active ecosystem of founders, investors, mentors, experts and corporate partners for life.
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​Since its inception in 2014, Start it @KBC has played a key role in the Belgian start-up ecosystem and has been jointly responsible for the launch and growth of some of Belgium's most successful tech- and impact-driven ventures.
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​In total, start-ups participating in the programme have already raised more than 1 billion euros in capital and created more than 11,500 jobs; some of the best-known former programme participants include names such as Aikido Security, Bolt, Loop Earplugs, Conveo, Segments.ai, Crazy Games and Ritchie.
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​In Belgium, Start it @KBC has hubs in Antwerp, Brussels, Ghent, Hasselt, Kortrijk, Leuven, Charleroi, Louvain-la-Neuve and Liège.
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​https://startit-x.com/en/accelerate}