ABN AMRO Private Banking België becomes ABN AMRO MeesPierson
ABN AMRO broadens focus and targets Belgian entrepreneurs
Brussels, 20 May 2025 – In Belgium, ABN AMRO Private Banking will enter a new chapter and adopt the name ABN AMRO MeesPierson. By doing so, the private bank not only aligns the private banking business of its Belgian branch with the strong brand in the Netherlands, but also confirms its increased focus on Belgian entrepreneurs. With this repositioning, ABN AMRO underlines its long-term vision on private banking and profiles itself no longer solely as an asset manager, but as a committed advisory partner at every pivotal stage in the lives of high-net-worth individuals, entrepreneurs and entrepreneurial families.
Choosing ABN AMRO MeesPierson as the new name is hardly accidental. The MeesPierson brand has long enjoyed a reputation of reliability and expertise in private banking in the Netherlands. In Belgium too, the brand has built strong credentials in wealth and business banking. With the rebranding in Belgium, the bank clarifies its desire to further expand its services.
‘The repositioning of our private banking business is not just about a new logo, but about a clear promise,’ says Joachim Aelvoet, CEO of ABN AMRO in Belgium. ‘We aim to support entrepreneurs through every key moment: from wealth accumulation and business growth to succession, from selling their business to reinvestment. That is why we are steadily building a Belgian offering that meets the needs of entrepreneurs. Simultaneously, we are also investing in enriching our local presence by implementing new teams in Flemish and Walloon Brabant, additional relationship managers and Wealth planners. In this way, we are strengthening our role as a strategic partner - not only for the big players, but for any company with growth ambitions.’
Entrepreneurial Belgium
The new positioning uncoincidentally comes at a time in which many entrepreneurs are making strategic choices. The generational shift in family businesses, increasing consolidation in various sectors and the resurgence of M&A activity are creating greater demand for integrated advice and customised solutions. ABN AMRO MeesPierson is now ready to respond: ‘Entrepreneurial Belgium is repositioning itself, and we are doing it together with them,’ says Aelvoet. ‘Many entrepreneurs think about the future options of their business: succession, sale, expansion or diversification. We want to be their partner through every strategic decision. So this name change doesn’t serve as an end point, but as the beginning of a new chapter in that growth story.’
Locally anchored, internationally supported
ABN AMRO MeesPierson operates with more than 350 employees in Belgium and serves customers from seven regional offices. This physical proximity is no coincidence, but rather a conscious choice. Accessibility allows the bank to get to know entrepreneurs personally, respond quickly to regional needs and build a relationship of trust that is crucial in private banking. The local strength is backed by the international expertise of the ABN AMRO Group. Clients benefit from in-depth knowledge in investment advice, lending and investing, combined with an approach tailored to their personal and business ambitions. In addition, the bank prioritises its expertise in transition themes such as digitalisation, energy, mobility, food & agri and simultaneously strengthens its international offering in Private Equity - in which the group has excelled for decades.
Corporate finance
An example of further development in Belgium is the recent creation of a local corporate finance division. Whereas in the past ABN AMRO mainly focused on large companies with revenues exceeding €100 million, the bank now explicitly offers its services to SMEs and family-owned businesses as well. The segment forms an important part of the Belgian economy, and often requires specialised guidance in acquisitions, valuations, capital structures and succession processes.
